understand what his role was in the formation of 
communication departments and research about 
media, and most of our students I think do, but 
they go on to all sorts of other people. Some who 
are explicitly McLuhanites, like Walter Ong, 
Mumford of course, who didn’t like McLuhan one 
bit, but many other people, Weisenbaum and Rojac 
and Jaques Ellul, and I could go on, who wouldn’t 
want to think of themselves as McLuhanites, but 
actually have a point of view that’s very close to 
his.


Q:  Have his questions outlived his own personal